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The Winery
Startup
Blueprint
Startup
Blueprint
The step-by-step guide to effectively design an aligned, profitable production, without wasting months or thousands on avoidable mistakes.
Trusted by 20+ producers across Canada and internationally
What's inside
Everything you need to move
from idea to first bottling
from idea to first bottling
Clarify your vision and values
So you build something aligned with who you are, not just what looks good on paper.
Define your scale and growth path
So you right-size your production from day one and avoid the trap of over-investing too early.
Identify your production approach
So you know exactly what materials, space, and equipment you actually need, and save thousands on what you don't.
Choose your market strategy
So you attract the right customers from the start and build a brand that lasts.
Reveal your blind spots
So you know exactly where to focus your learning before it costs you.
Determine your next 2 to 3 steps
So you take action this week, not "someday."
Why this blueprint works
Built for cold-climate producers.
Not generic advice.
Not generic advice.
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Most startup guides give you generic advice that doesn't account for cold-climate fruit, small-batch production, or the realities of Nordic terroir. This one does.
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Whether you're working with hybrid grapes, heirloom apples, berries, honey, or maple, this framework helps you design a production that's aligned, profitable, and scalable.
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This framework was built from a decade of hands-on production work with cold-climate fruit, hybrid grapes, heirloom apples, and northern terroir, the specialization that most programs simply do not offer.
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"We hired Alexandra when Island Folk was still just a dream, and five years later, she remains a key part of our team. Her experience and technical know-how have been invaluable, but it's her ability to solve problems with creativity and calm that truly sets her apart."
Jill McPherson, Island Folk Cider
Your guide
Introducing
Alexandra Beaulieu Over the last 9 years, I've helped 20+ boutique wineries and cideries launch and scale across Canada and internationally. I've watched passionate producers lose tens of thousands on avoidable mistakes: wrong equipment, misaligned scale, regulatory nightmares, marketing that doesn't convert. I created this blueprint to save you from that. It's the roadmap I wish existed when I started, distilled from a decade of hands-on work with real producers navigating real challenges.
Alexandra Beaulieu Over the last 9 years, I've helped 20+ boutique wineries and cideries launch and scale across Canada and internationally. I've watched passionate producers lose tens of thousands on avoidable mistakes: wrong equipment, misaligned scale, regulatory nightmares, marketing that doesn't convert. I created this blueprint to save you from that. It's the roadmap I wish existed when I started, distilled from a decade of hands-on work with real producers navigating real challenges.
"Clarity creates space for creativity, but action transforms it into results."
Alexandra Beaulieu
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