Notes from the cellar
Fermentation has its own seasons. Expansion vs Contraction.
by: Alexandra BeaulieuPublished on: 02/06/2026Fermentation does not follow your calendar. It follows its own. In this piece, Alexandra Beaulieu explores the three phases every wine and cider moves through, expansion, contraction, and release, and how to recognize them.
Founder's Notes
Profit Is a Creative Constraint (And That’s a Good Thing)
by: Alexandra BeaulieuPublished on: 01/09/2025Profit isn’t the enemy of creativity. A reflection on how structure, discipline, and financial clarity protect craft and build lasting wine businesses.
Founder's Notes
Visibility Is Not Vanity. It’s Leadership.
by: Alexandra BeaulieuPublished on: 01/08/2025Visibility isn’t vanity. It’s leadership. A guide for northern winemakers on tastings, storytelling, and positioning wines with confidence.
Founder's Notes
From Grower to Maker: Turning Challenges into Opportunities
by: Alexandra BeaulieuPublished on: 01/07/2025When grape contracts disappear, new paths open. How growers can turn fruit into finished products and reclaim value through fermentation.
Founder's Notes
