Notes from the cellar
Profit Is a Creative Constraint (And That’s a Good Thing)
by: Alexandra BeaulieuPublished on: 01/09/2025Profit isn’t the enemy of creativity. A reflection on how structure, discipline, and financial clarity protect craft and build lasting wine businesses.
Founder's Notes
Visibility Is Not Vanity. It’s Leadership.
by: Alexandra BeaulieuPublished on: 01/08/2025Visibility isn’t vanity. It’s leadership. A guide for northern winemakers on tastings, storytelling, and positioning wines with confidence.
Founder's Notes
From Grower to Maker: Turning Challenges into Opportunities
by: Alexandra BeaulieuPublished on: 01/07/2025When grape contracts disappear, new paths open. How growers can turn fruit into finished products and reclaim value through fermentation.
Founder's Notes
Behind the Work - Alexandra
by: Alexandra BeaulieuPublished on: 01/03/2025A reflection on my journey through wine and cider production, and the principles that guide my work with founders building aligned, sustainable operations.
Founder's Notes
