Notes from the cellar
You Don't Need a Science Degree to Ferment Like a Pro
by: Alexandra BeaulieuPublished on: 13/02/2026Think great fermenters are born, not made? Learn how fermentation intelligence is built through observation, sensory training, and structured decision-making.
Fermentation Design
Design for Momentum
by: Alexandra BeaulieuPublished on: 17/01/2026Most winery projects don't lose momentum because of fermentation, they stall because production, business, and systems weren't designed together. Here's how to fix it.
Fermentation Design
Infusion in Wine & Cider: From Improvisation to Intentional Design
by: Alexandra BeaulieuPublished on: 29/12/2025A practical and thoughtful guide to infusions in wine and cider, exploring when infusion is appropriate, how to design trials safely, and how botanicals can shape identity without compromising stability.
Fermentation Design
Profit Is a Creative Constraint (And That’s a Good Thing)
by: Alexandra BeaulieuPublished on: 01/09/2025Profit isn’t the enemy of creativity. A reflection on how structure, discipline, and financial clarity protect craft and build lasting wine businesses.
Founder's Notes
